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Asterisk Integrated Telephony

Adairs
Adairs commenced trading in Chapel Street, Prahran, Victoria in 1918 and then later became established as a mini department store, stocking all lines in the drapery trade including manchester, curtains, ladies wear and haberdashery until 1980.  In 1981, the first of today's chain was opened at Doncaster Shoppingtown and in 1984 stores at Brandon Park, Chadstone, Frankston and Northland were added.

Adairs is now the largest national specialty manchester retailer and has expanded considerably since 1984.  Our stores are generally located in major regional shopping centres in Victoria, New South Wales, Queensland, Western Australia, South Australia and the Northern Territory.

 

Adairs were looking for a new PABX solution in mid 2004.  Adairs had implemented an ADSL VPN across all of their sites, so an IP based system would allow all of their stores to have phones attached to the main PABX.  Adairs chose to test the Asterisk solution as they had an urgent need to start supporting a 1300 IT Support number internally.  They decided that this would make a great test bed for the Asterisk system, and give the IT staff time to learn the system and decide whether it was a best fit for the company.

 

After 1 month of testing the system internally, Adairs were happy that the system would be able to provide the functionality needed by the Adairs Company, and provide many new features that their current PABX system did not.

 

Late 2004:

    - Adairs bought a new server and a Digium E1 card.

    - G729 was chosen for the Store phones, and G711 for Head Office.

    - They had an E1 line (20 lines) installed by AAPT.

    - They bought, configured and installed 70 phones (one for each site).

    - Installed 40 phone at Head Office.

 

Overall, the first stage of the project was a success. There was some staff resistance to the new system, but it was minimal.  They now had all stores hooked up to the Head Office PABX, and had reporting on all calls.  Adairs could program the system to handle calls in many ways, with only a minimal amount of effort.

 

Early 2005:

    - Sent out extra phones to their larger sites (so that larger stores had at least 2 IP phones).

    - Installed a digital fixed-to-mobile gateway.

    - Started using ATP servers to handle outgoing calls to Sydney, Brisbane, Perth and Adelaide.

    - Replaced their aging PABX with a new system for a very reasonable cost.

    - Gained tremendous range of new features.

    - Can now run, service and program PABX themselves.

    - Reduced monthly phone bills by 50%

 




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